Photography commerce, starting with sports
Sell and fulfill photography
on your terms.
Connect products, customers, orders, and fulfillment without rebuilding your business around one provider.
The work piles up after the shutter.
Orders, customer details, packages, files, payments, and lab requirements live in separate systems. Batch Relay connects the handoffs.
Paper orders create duplicate entry before production can begin.
Capture the order once, then carry it into every next step.
Names, teams, and jersey numbers drift without a single source of truth.
Keep one roster connected to athletes, orders, and production.
Packages can turn into a separate production puzzle after checkout.
Define the package once and map it directly to fulfillment.
The buyer and the photographed athlete are often treated as the same record.
Connect both roles without flattening the relationship between them.
Images lose context when they are separated from the athlete and product.
Route every image to the right athlete, crop, and purchase.
Payment confirmation can still leave teams reconciling orders by hand.
Use payment status to unlock the next fulfillment action automatically.
Production specs get trapped in a last-minute checklist.
Attach lab-ready requirements to the order before it reaches production.
Delivery status often becomes disconnected from the order story families started.
Carry the same order through delivery so every family can follow along.
eight handoffs, one connected path
One path from sale to delivery.
Storefront & packages
- 01Publish an event storefront parents can actually navigate
- 02Packages and a la carte items defined once, priced clearly
- 03Every order arrives tied to an athlete, team, and package
We walk the real interface with you, on your event. Plan your first event
Own the parts that make your business yours.
Define products once. Keep customer relationships and operational data portable as providers and workflows change.
Your products. Your customers.
Your providers. Your data.
Supported fulfillment connections: White House Custom Colour (WHCC) and Richmond Pro Lab (RPL). Review current integration availability.
- product
- Memory Mate 8×10
- sku
- MM-810
- includes
- athlete photo · team photo · name & team text
- lab spec
- 8×10 print · 300 dpi · sRGB · 0.125″ bleed
- fulfillment
- lab print → ship to guardian
- digital
- gallery download on delivery
One definition maps to every provider that can produce it — swap the lab, keep the product.
Built first for picture day.
Sports and school studios face the clearest version of the problem: paper orders, roster errors, package matching, and production cleanup.

- Cleaner athlete and team information
- Parent-friendly purchasing
- Production-ready package assignments
- Fewer missing-order details
- Visible exceptions and fulfillment status
Privacy-first
cart sharing.
Let families share a cart while each person sees only the access they need.
- Studioruns the event and owns the data
- Eventsets the roster and the packages
- Guardianpurchases for their athlete
- Athleteis photographed — nothing more is exposed
- Coachverifies teams without seeing orders
- Relativejoins the cart without joining the roster
Measure what one event changes.
We publish the numbers we can trace to production, then measure every studio against its own starting workflow.
- production prints submitted
- 6,000+
- saved on a 300-athlete event
- 16 hours
- eligible order processing
- Same day
- 01Hours of manual work removed
- 02Missing details caught before production
- 03Orders completed end to end
- 04Revenue processed
- 05Time from picture day to delivery
- step 1
Bring one event
A real roster and real packages from an event already on your calendar.
- step 2
Map the workflow
We chart every handoff — order form to shipment — and mark the manual ones.
- step 3
Run picture day
Selling, matching, and fulfillment go through one connected path.
- step 4
Measure the result
The numbers above come from your event, not our marketing.
Batch Relay is built alongside a working sports studio — the roster fixes, package mismatches, and weekend data entry are ours too. Meet the team
Let’s get your next event moving
Bring onereal event.
A real roster. Your actual packages. We’ll map the manual handoffs, put the connected path to work, and measure what changes.
Start with the event already on your calendar.
