Batch Relay

Brand

Batch Relay brand

The mark, the palette, the typeface, and the rules for writing our name — everything you need to reference Batch Relay accurately.

Download brand assets

Batch Relay

Mark#FF7C21
General Sans 700

Name

Two words, both capitalized.

Batch Relay is always written as two words with a capital B and a capital R, in running text as well as in headings.

Correct

  • Batch Relay

Incorrect

  • BatchRelay
  • Batchrelay
  • batch relay
  • Batch relay
  • BATCH RELAY

Boilerplate

Batch Relay is print automation for high-volume sports photography studios.

Mark

One mark, five colors.

Pick the color with the most contrast against its background. Orange is the default; espresso and cream are the quiet options; black and white are for single-color print and reverse.

On cream
On espresso
Mark color
Download SVGDownload PNG

batch-relay-mark-orange.svg · PNG at @3x

Lockups and wordmark

Coming soon.

The stacked lockup, the vertical lockup, and the standalone wordmark are being prepared as outlined files so they render correctly without General Sans installed; until then, use the mark.

Batch Relay stacked lockup: the mark above the wordmark, in orange
Coming soon

This is a preview only — no downloadable lockup or wordmark files are published yet. If you need a lockup before then, ask us and we will send the right file for your use.

Clear space and minimum size

Give it room, keep it legible.

Keep clear space equal to 20% of the mark's height — the width of its vertical stem — on all four sides. Nothing else sits inside that box.

Dashed edge = 20% of mark height on every side

Minimum size

On screen
16 px tall
In print
6 mm tall

Below these sizes the counters in the mark close up and it stops reading as a relay. Scale proportionally — never stretch one axis.

Colors

The palette.

Click any swatch to copy its hex. Each color is labelled with where it is used.

Typography

General Sans, set tight.

Batch Relay

Family
General Sans
Weight
700
Tracking
-0.035em

Wordmark, lockups, and marketing headlines. Not distributed with the brand kit.

Usage

What you may and may not do.

You may

  • Refer to Batch Relay in writing, talks, and articles.
  • Link to batchrelay.com using the mark.
  • Show that your product, lab, or service integrates with Batch Relay.

Please do not

  • Alter the mark's shape, proportions, or rotation.
  • Recolor the mark outside the brand palette.
  • Add gradients, outlines, shadows, or other effects.
  • Place the mark on busy photographs or low-contrast backgrounds.
  • Use the mark as part of your own product name or logo.
  • Imply that Batch Relay endorses or is affiliated with your product.

Downloads

The whole kit, one file.

SVG and PNG masters for every mark color, plus a README with these rules. Lockups and the wordmark are not in the kit yet.

Download brand assets