Batch Relay brand kit
=====================

Batch Relay is print automation for high-volume sports photography studios.

Full guidelines, copyable SVG, and the latest version of this kit:
https://batchrelay.com/brand/


THE NAME
--------

Write it "Batch Relay" — two words, both capitalized.
Do not write it "BatchRelay", "Batchrelay", "batch relay", "Batch relay", "BATCH RELAY".

Boilerplate line, safe to paste as-is:
Batch Relay is print automation for high-volume sports photography studios.


WHAT IS IN THIS KIT
-------------------

The mark only. Lockups and the wordmark are not distributable yet — their
source files still set the name as live text rather than outlined paths. They
will be added to this kit once outlined.

mark/
  batch-relay-mark-orange.svg       #FF7C21  Orange — vector, scales to any size
  batch-relay-mark-orange@1x.png    #FF7C21  Orange — 239 x 256 px, transparent background
  batch-relay-mark-orange@2x.png    #FF7C21  Orange — 478 x 512 px, transparent background
  batch-relay-mark-orange@3x.png    #FF7C21  Orange — 956 x 1024 px, transparent background
  batch-relay-mark-espresso.svg     #17110C  Espresso — vector, scales to any size
  batch-relay-mark-espresso@1x.png  #17110C  Espresso — 239 x 256 px, transparent background
  batch-relay-mark-espresso@2x.png  #17110C  Espresso — 478 x 512 px, transparent background
  batch-relay-mark-espresso@3x.png  #17110C  Espresso — 956 x 1024 px, transparent background
  batch-relay-mark-cream.svg        #FBF2EB  Cream — vector, scales to any size
  batch-relay-mark-cream@1x.png     #FBF2EB  Cream — 239 x 256 px, transparent background
  batch-relay-mark-cream@2x.png     #FBF2EB  Cream — 478 x 512 px, transparent background
  batch-relay-mark-cream@3x.png     #FBF2EB  Cream — 956 x 1024 px, transparent background
  batch-relay-mark-black.svg        #000000  Black — vector, scales to any size
  batch-relay-mark-black@1x.png     #000000  Black — 239 x 256 px, transparent background
  batch-relay-mark-black@2x.png     #000000  Black — 478 x 512 px, transparent background
  batch-relay-mark-black@3x.png     #000000  Black — 956 x 1024 px, transparent background
  batch-relay-mark-white.svg        #FFFFFF  White — vector, scales to any size
  batch-relay-mark-white@1x.png     #FFFFFF  White — 239 x 256 px, transparent background
  batch-relay-mark-white@2x.png     #FFFFFF  White — 478 x 512 px, transparent background
  batch-relay-mark-white@3x.png     #FFFFFF  White — 956 x 1024 px, transparent background

README.txt (this file)


COLORS
------

  #FF7C21  Orange    Logo and product UI
  #17110C  Espresso  Logo on light backgrounds, dark surfaces
  #FBF2EB  Cream     Logo on dark backgrounds, light surfaces
  #000000  Black     Single-color print
  #FFFFFF  White     Single-color reverse

The mark ships in these five colors only. The marketing site uses a second
orange (#FF6A00) for accents; it is never used on the logo.


SIZING AND CLEAR SPACE
----------------------

  - Minimum height on screen: 16px.
  - Minimum height in print: 6mm.
  - Clear space on all four sides: 20% of the mark's height
    (the width of the mark's vertical stem). Keep other logos, type, and
    edges outside it.


TYPOGRAPHY
----------

General Sans, weight 700, tracking -0.035em.
Wordmark, lockups, and marketing headlines. Not distributed with the brand kit.
The font is NOT included in this kit and we do not distribute it. License it
from its foundry if you need to set type in it.


YOU MAY
-------

  - Refer to Batch Relay in writing, talks, and articles.
  - Link to batchrelay.com using the mark.
  - Show that your product, lab, or service integrates with Batch Relay.


YOU MAY NOT
-----------

  - Alter the mark's shape, proportions, or rotation.
  - Recolor the mark outside the brand palette.
  - Add gradients, outlines, shadows, or other effects.
  - Place the mark on busy photographs or low-contrast backgrounds.
  - Use the mark as part of your own product name or logo.
  - Imply that Batch Relay endorses or is affiliated with your product.


Questions, or need something that is not here? https://batchrelay.com/brand/
